The 1960 Nissan Cedric was the first Nissan passenger car, sold under this brand. The Nissan President arrived in October 1965 together with the Cedric 130 series, for which this internal Nissan design was originally meant until the managers chose to hire in Pininfarina. Soon, this Cedric became a Datsun in the export, but not so for the President which was exported in limited numbers with the V8 engine until the early 1970s, when the Nissan marque was abandoned in the export for passenger cars. Obviously, this car was too superior to be called a Datsun. In the 1980s, exports were resumed, after the Datsun brand was phased out.
Late 1960s Nissan Gloria and Skyline (C10) were other early Nissan cars (developed by Prince), with the first one to be succeeded by the above mentioned Cedric, and the second one by the 4th generation Skyline (C110), to be exported as Datsun 160K/180K/240K.
Up to the discontinuation of the 6-cylinder in April 1975 due to stronger emission regulations, slightly more 6-cylinder 250 series were made than V8s.
Thanks to its 4-liter V8 engine, the American-oriented President sold about two to one, as compared with its 3-liter V8 Toyota Century key competitor with more British flavor, that arrived two years later. When the Toyota’s engine grew to 4 liter by 1983 (the President had become a 4.4 ten years earlier), Century sales came closer to President, and would exceed it after the adoption of electronically controlled shock absorbers in its top model in August 1985. After the Century received an electronically controlled 4-speed automatic transmission as well two years later, it sold about two to one President of this generation.
Japanese Cars 1962-1977